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15
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From 1982 through 2007, U.S. advertising agencies increasingly "unbundled," or disaggregated, services such as copywriting and media placement, moving away from the industry´s traditional one-stop-shop model. At the same time, agencies began to charge clients based on a fee-for-service system, rather than collecting commissions on media placements. The researchers analyze this trend and consider how it may be interpreted by the economic theory of bundling.
3
DEBT MATURITY STRUCTURE, AGENCY COSTS, AND ....pdf
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向豆丁求助:有没有Agency?